How to achieve good search engine rankings on Walhello?
The answer is very easy. Your website should contain unique and high quality content, which adds value to visitors.
High quality pages are characterized by:
- Unique and interesting knowledge
- Readable and grammatically correct sentences
- The title field, description meta tag, URL and page content are consistent
- Metatags have no influence on ranking, except the description field
Why is this so important? If you have a unique and high quality website visitors will return to your website, which will increase the number of visitors.
But if a visitor really likes your website he will not only return, but it is possible that he would write positive reviews on the Internet or if he is a web owner add a link to your website. During the crawling process the Walhello spider identifies these references. These references are used to obtain information about the content of the referenced website.
These references to your website could significantly improve your rankings.
But the problem is that if nobody visits your website, nobody will ever know that you have an interesting high quality website. In this case search engine optimisation could help.
The Walhello ranking algorithm is based on two main factors, information on the website and information about the website found on other websites (References). For high rankings on popular keywords these references are the most important. We call the value of these references the webpage ranking fingerprint. On Webpagefingerprint.com you can find the webpage ranking fingerprint of your website for a search query. By increasing references to your website you can increase the webpage ranking fingerprint.
But be careful! Websites using spamdexing methods with the goal to improve rankings will be removed from the index. We have developed software to identify webpages containing spam. The following activities are considered as spamdexing:
- Keyword Stuffing: Webpages only containing popular keywords with as only goal to achieve high search engine ranking. Often the keywords are randomly generated and the page is not readable.
- Adsense Optimised Pages: Webpages with a filename containing popular keywords, but only containing affiliate or google adsense links, with the only goal to earn money but achieving good search engine rankings
- Repeated Keywords: Webpages on which popular keywords are repeated many times.
- Illegal Content: Webpages containing illegal or extreme adult or offensive content
- Hidden text: Webpages containing unreadable or hidden text
- Hidden Links: Webpages containing unreadable links
- Sybil Attacks: Linking pages from different websites to each other to
only increase the number of references
- Link Farms: Creating many inbound links to a webpage
- Cloaking: Many websites customise content to the profile of the visitor, which we support. However some websites show different content to a search engine spider than to a normal visitor as way to increase search engine listings. This activity we regard as cloaking and will be penalized.
- Inconsisten Content: Web pages containing a title or description tag which is not in line with the content of the website
But we also regard pages as spam which are referenced from spam pages. Spam pages will obtain lower rankings and could even be removed from the index.
It is therefore very important to be referenced from high quality websites.
But we not only look at the number of references from other websites. We also look at the content of the reference and the consistency between references. Consistency between references will lead to better rankings. High quality references will also increase your webpage ranking fingerprint.
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